Fulfilment has no owner.
Coaches, VAs and contractors across three time zones each know their piece. Nobody owns the whole path from purchase to first result, so you do.
Operations for online businesses
Operations for online business founders.
Launches work. The week after is where it breaks: onboarding emails late, access missing, refunds and tickets up, and you spend the launch’s best week fixing it. Working Properly fixes the operations behind the sale for founders of courses, coaching, memberships and e-commerce brands, so the business grows faster and runs to a clear standard without you checking everything.
Written scope and price before any commitment.
Sound familiar?
Selling isn’t your problem. Everything after the sale is.
Growth doesn’t stall at the sale. It stalls right after it, and right now more sales would mostly mean more of this landing on you.
Mistakes reach customers first.
The wrong link in the onboarding email. The access that broke for some buyers. The refund you only hear about in a review.
Every launch reinvents the handoff.
The checklist lives in last launch’s Slack thread. The team waits for your answers because the standard was never written down.
What changes
Grow faster and step back. The same fix does both.
- A fulfilment owner with the authority to hold contractors to a standard.
- One checklist from purchase to day 30 that every launch uses.
- A check on access and emails before the cart closes.
- A weekly review of refunds, tickets and completion, in one place.
- AI for one repeat step where it fits, with a named person approving anything that reaches a customer.
Where a step repeats, we use AI to take the grunt work out of it. A named person still reviews anything that reaches a customer. See a labelled example →
Which route fits
Workflow Sprint · $3,000 fixed
Fix fulfilment or onboarding end to end in ten business days, built in your tools and taught to the team.
About the Sprint →Operating Partner · from $4,000/month
Fix the operations with your team, one agreed improvement a month, launch after launch.
About Operating Partner →Group Coaching · from $500/company/month
A weekly 75-minute shared session for owners who want a place to work on the business with others.
About Group Coaching →Proof
Where Jacob has done this before.
Engagement results
$1.5M → $8Mannual revenue over about five years; later sold for about $10MFive Hour Flip · company context
2 → 1weeks for onboarding, cut from about two to oneField Mouse Investments
Over 60%fewer missed deadlines after a three-month operations projectField Mouse Investments
Online businesses Jacob has worked with
Five Hour Flip, That Lifestyle Ninja, Mastery Mode, Private Label Mastery, Seven Figure Freedom, ZonBase and others. Full list, labelled →
About these numbers. Five Hour Flip is a company result from years when Jacob helped run operations; many people contributed. Field Mouse Investments is a small investment firm where Jacob ran a three-month operations project; the figures are what he recalls, not an audit. These come from single engagements, so they are not what every client gets. What changes for you depends on where you start and on follow-through. We agree it in writing before you pay.
Before you write
Questions online business founders ask
Our team is remote contractors in several time zones. Does this work?
Yes. Owners, standards and checks do not care where people sit. The weekly review and the written standard are what hold a distributed team together.
Can you fix fulfilment without touching our funnel?
Yes. The funnel is marketing; fulfilment is operations. We work from the purchase forward, in the tools you already use.
Will AI handle our support?
Only where it fits, and never unreviewed. AI can draft or tag; a named person approves anything that reaches a customer. The business still runs on people who own their roles.
How fast will we see change?
A Sprint targets ten business days after written start and readiness. In a Partner engagement, the first agreed improvement is worked in the first month. Speed depends on inputs and approvals, and we will tell you when it does.
What would break first if sales doubled next month?
Bring that to the call. You’ll get a straight answer on what to fix first and which route fits.
Written scope and price before any commitment.